Anton Yanovich
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Product Management IoT Entrepreneurship

SecuFoam IoT Healthcare Platform

Semi-finals in GWU New Venture Competition through customer discovery and product validation

Rol

Team Lead & Product Manager

Duración

1 year (2022-2023)

Tecnologías

C++, Arduino, IoT Sensors, Data Analytics, SOLIDWORKS

Overview

Semi-finals in GWU New Venture Competition for IoT healthcare hygiene monitoring. Led multidisciplinary team from concept to working prototype using I-Corps customer discovery.

Problem

Hand hygiene compliance prevents hospital infections. Traditional monitoring: manual, inconsistent, no real-time data. Needed to balance administrator metrics, frontline workflows, technical integration, and investor validation.

Solution

I-Corps customer discovery across healthcare stakeholders. Built end-to-end IoT prototype (device → cloud → dashboards) with motion/temperature sensing. SOLIDWORKS hardware design, C++ data processing, real-time compliance metrics.

Impact

  • Semi-finals: GWU New Venture Competition (Health & Life Sciences)
  • Product-market fit: Validated through I-Corps methodology
  • Working prototype: End-to-end IoT architecture
  • 3 competitions: Stakeholder synthesis across healthcare, engineering, investor perspectives

Impact & Learnings

Entrepreneurship Impact:

  • Validated business opportunity through rigorous customer discovery
  • Demonstrated ability to balance technical execution with business development
  • Built credibility with external judges and healthcare stakeholders
  • Created foundation for potential commercialization post-graduation

Product Management Skills:

  • Customer discovery (I-Corps): Systematic validation vs. assumption-based development
  • Stakeholder synthesis: Balanced competing priorities across healthcare ecosystem
  • Iterative development: 3 competitions enabled rapid product strategy refinement
  • Technical + business balance: Maintained product vision while coordinating diverse workstreams

Team Leadership Learnings:

  • Clear role definition prevents scope creep and conflict
  • Product vision keeps team aligned during technical challenges
  • External validation (competitions) provides forcing functions for progress
  • Cross-functional coordination requires continuous communication

Key Capabilities Demonstrated:

  • Zero-to-one product development (problem validation → prototype → business model)
  • Customer discovery and product-market fit validation
  • Multidisciplinary team leadership
  • Competitive validation (external judges, prize competitions)
  • Technical execution (IoT, embedded systems, data analytics)